History
The first Europeans to set foot in what is now Punta del Este were the Spanish at the beginning of the 16th century. However, the colonization of the area actually began around Maldonado at the end of the 18th century due to Portuguese expansionism. Punta del Este and its surroundings (Maldonado and Punta Ballena for example) at the end of the 19th century were kilometers of sand and dunes, but in 1896 Antonio Lussich bought 4,447 acres (1800 hectares) of uninhabited land and there he started a botanic garden and planted trees and plants from all over the world. Later the trees started to spread on their own, and now the area is full mostly of Pines, Eucalyptus, Acacias and various species of bushes.
On 5 July 1907, it was declared a "Pueblo" (village) by the Act of Ley 3.186. Its status was elevated to "Ciudad" (city) on 2 July 1957 by the Act of Ley Nº 12.397.
Punta del Este hosted an American Summit in 1967 attended by U.S. President Lyndon Johnson. In September 1986, Punta del Este played host to the start of the Uruguay Round of international trade negotiations. These negotiations ultimately led to the creation of the World Trade Organization in 1994.
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“There is a constant in the average American imagination and taste, for which the past must be preserved and celebrated in full-scale authentic copy; a philosophy of immortality as duplication. It dominates the relation with the self, with the past, not infrequently with the present, always with History and, even, with the European tradition.”
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