Influence
As one of the first big British-made house hit, "Pump Up the Volume" marked a turning-point in the popularity of the genre. Eric B. & Rakim's "Paid in Full", which had been released prior to the MARRS track also hit the top twenty in November, both singles heavily borrowed from Coldcut's previous UK chart success "Say Kids What Time Is It?". This was a very rapid response indeed, since "Pump Up the Volume" seemed to catch the record industry off-guard. It was not until February 1988, four months after "Pump Up the Volume" reached the top ten, that the floodgates truly opened. Like "Pump Up the Volume", many of the first major wave of British house hits were on independent labels. Not all of them displayed an obvious influence from M|A|R|R|S, though many did.
While Two Men, a Drum Machine and a Trumpet's "Tired of Getting Pushed Around", one of the first such hits, was principally just a dance groove with minimal use of samples, it was the sampling angle that made most impact on the public consciousness in the short term. Among the hits clearly following in M|A|R|R|S' footsteps were "Beat Dis" by Bomb the Bass, "Theme from S'Express" by S'Express, and "Doctorin' the House" by Coldcut featuring Yazz and the Plastic Population. These in turn spawned imitators from across Europe and the U.S. The sample montage craze would soon burn itself out, since many of the later records relied heavily on recycling the same samples already heard on the hits mentioned above. Litigation would also play its part and the adage "Where there's a hit—theres a writ" was coined as both house and hip hop artists underwent a period of being sued for using unlicenced samples in their recordings. The sampling style was also being parodied, notably by Star Turn on 45 (Pints), with their UK #12 hit "Pump Up the Bitter", and by Harry Enfield's "Loadsamoney" single (incidentally produced by a young William Orbit). Les Adams also released "Check This Out" under the LA Mix moniker — a record that replayed "Pump Up the Volume" and "This is a journey into sound" soundbites before a male voice yells, "Oh not again! Get off!" Tastes started to change and acid house started to dominate the charts.
M|A|R|R|S themselves never came close to recording again. A R Kane gave interviews to the music press in which they explained that while they were proud to have been part of M|A|R|R|S, it was not an experience they were keen to repeat. They were particularly unhappy at having their contribution to "Pump Up the Volume" all but removed from the track. Colourbox attempted to carry on using the name M|A|R|R|S, but were not willing to pay the £100,000 that A R Kane wanted for full rights to the name, and the project remained a one-off.
Disco Mix Club Records, a British DJ pool and remix service, sought permission to remix "Pump Up the Volume" for several years. After continual setbacks resulting from the uneasy M|A|R|R|S collaboration, the organization gave up and released its own version in 1995 under "Greed featuring Ricardo da Force."
"Pump Up the Volume" was used during the late 1980s and early 1990s as the theme for Univision's boxing series, Boxeo Budweiser.
Read more about this topic: Pump Up The Volume (song)
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