Professional Ethics
As a publicist it is extremely important to conduct business with the most professionalism and ethical mannerism as possible. Ethics "is concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like." Publicist have the responsibility of making ethical decisions that take into consideration (1) the public interest, (2) the employer's self interests, (3) the standards of the publicists profession, and (4) their personal values. The most common issue for a publicist is ethically communicating while at the same time serving as an advocate for a particular client or organization. For some, traditional ethics prevent a person from taking an advocacy role because that person is "biased" and trying to "manipulate" people. Because of the concept of role differentiation, society is understanding of the advocate operating within an assigned role, much like a defense lawyer or prosecuting attorney in court. The giving of gifts or services for favoritism in return is condemned because it undermines the media's credibility and the public trust.
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Famous quotes containing the words professional and/or ethics:
“I sometimes wonder whether, in the still, sleepless hours of the night, the consciences of ... professional gossips do not stalk them. I myself believe in a final reckoning, when we shall be held accountable for our misdeeds. Do they? If so, they have cause to worry over many scoops that brought them a day’s dubious laurels and perhaps destroyed someone’s peace forever.”
—Mary Pickford (1893–1979)
“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;—and you have Pericles and Phidias,—and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
—Ralph Waldo Emerson (1803–1882)