Subjects
The films advise the public on what to do in a multitude of situations ranging from crossing the road to surviving a nuclear attack. They are sometimes thought to concern only topics related to safety, but there are PIFs on many other subjects, including animal cruelty, protecting the environment, crime prevention and how to vote in an election or fill in a census form.
Many of these films were aimed at children and were shown during breaks in children's programmes during holidays and at weekends. The general low-budget quality and the infamous static "crackle" before them gave them a Hammer Horror style aura. Some of them were quite terrifying and remained ingrained in the child's psyche well into adulthood, others were quite humorous and used comedy to show the dangers or ridicule the folly of those who ignore them (Joe and Petunia are a good example of a comic PIF). Many of them involved or were narrated by celebrities of the day.
Read more about this topic: Public Information Film
Famous quotes containing the word subjects:
“We are the subjects of an experiment which is not a little interesting to me.”
—Henry David Thoreau (1817–1862)
“We should treat our minds, that is, ourselves, as innocent and ingenuous children, whose guardians we are, and be careful what objects and what subjects we thrust on their attention.”
—Henry David Thoreau (1817–1862)
“When life has been well spent, age is a loss of what it can well spare,—muscular strength, organic instincts, gross bulk, and works that belong to these. But the central wisdom, which was old in infancy, is young in fourscore years, and dropping off obstructions, leaves in happy subjects the mind purified and wise.”
—Ralph Waldo Emerson (1803–1882)