Public Diplomacy (Israel) - Meaning of The Term

Meaning of The Term

While hasbara literally means "explanation", its exact import in its current usage is debated. Gideon Meir has said that there is no "real, precise" translation of the word hasbara in English or any other language, and has characterized it as public diplomacy, an action undertaken by all governments around the world with the growing importance of what Harvard professor Joseph Nye termed soft power. Gary Rosenblatt describes it as "advocacy".

Hasbara has been described as "pro-Israel propaganda," but while "propaganda strives to highlight the positive aspects of one side of a conflict, hasbara seeks to explain actions, whether or not they are justified."

Historian Giora Goodman considers "hasbara" to mean "propaganda" in practice, explaining

The term "propaganda" acquired a pejorative sense during the first half of the twentieth century. Accordingly, British and American propagandists used "information" to describe their work and the positive-sounding word hasbara has generally been preferred in Hebrew. "Propaganda", ta’amula in Hebrew, is mostly reserved for what opponents do, but the term was often used by the Zionist movement to portray its own efforts to influence mass audiences.