Pub Names As A Brand
Some pub chains in the UK adopt the same or similar names for many pubs as a means of brand expression. The principal examples of this are The Moon Under Water, commonly used by the JD Wetherspoon chain (inspired by an essay by George Orwell )and the Tap and Spile brand name used by the now defunct Century Inns chain. A popular chain of gastropubs (pubs specialising in fashionable food) has adopted the humorous name Slug and Lettuce.
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Famous quotes containing the words names and/or brand:
“Far from being antecedent principles that animate the process, law, language, truth are but abstract names for its results.”
—William James (1842–1910)
“Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.”
—Robertson Davies (b. 1913)