Pub Names As A Brand
Some pub chains in the UK adopt the same or similar names for many pubs as a means of brand expression. The principal examples of this are The Moon Under Water, commonly used by the JD Wetherspoon chain (inspired by an essay by George Orwell )and the Tap and Spile brand name used by the now defunct Century Inns chain. A popular chain of gastropubs (pubs specialising in fashionable food) has adopted the humorous name Slug and Lettuce.
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Famous quotes containing the words names and/or brand:
“Watt’s need of semantic succour was at times so great that he would set to trying names on things, and on himself, almost as a woman hats.”
—Samuel Beckett (1906–1989)
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)