Psychical Distance

Psychical Distance

In marketing, psychic distance is the perception of self and other operating across international markets. It is important for businesses expanding into foreign markets, and originated in the study of aesthetics early in the 20th century.

Read more about Psychical Distance:  Etymology, See Also

Famous quotes containing the words psychical and/or distance:

    My whole working philosophy is that the only stable happiness for mankind is that it shall live married in blessed union to woman-kind—intimacy, physical and psychical between a man and his wife. I wish to add that my state of bliss is by no means perfect.
    —D.H. (David Herbert)

    The particular source of frustration of women observing their own self-study and measuring their worth as women by the distance they kept from men necessitated that a distance be kept, and so what vindicated them also poured fuel on the furnace of their rage. One delight presumed another dissatisfaction, but their hatefulness confessed to their own lack of power to please. They hated men because they needed husbands, and they loathed the men they chased away for going.
    Alexander Theroux (b. 1940)