Proton Arena - Marketing

Marketing

In Malaysia, the Arena is often marketed for both commercial and recreational use. The stripped down Freestyle variant is specified to be targeted exclusively for a variety of commercial interests, while the Sportdeck variant is offered for both private owners and businesses. The Fastback variant, the top-of-the-line Arena, is targeted at private owners. While the three Arena variants are advertised as models for specialised tasks, all three models may be used in any way.

Although the Arena is offered in Malaysia, the Arena is not a staple of the local Malaysian market and is mostly an export model (to the UK, Australia and South Africa, where coupé utilities are more marketable). Australia, where the Arena's nearest competitor sells for approximately $8,000 more, is its biggest buyer. It took over a niche left vacant since the demise of the Subaru Brumby.