Prosocial Behavior - Social Media and Prosocial Behavior in Natural Disasters

Social Media and Prosocial Behavior in Natural Disasters

Social media can also be a catalyst for prosocial behavior. One example occurred during the relief efforts in the wake of the 2011 Tōhoku earthquake and tsunami off the coast of Japan, when users turned to Facebook and Twitter to provide financial and emotional support via their social networks. Direct donations to Japanese relief were possible on The Red Cross fan page on Facebook, and via online discount sites like Groupon and LivingSocial.

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