Store Brands
Progressive runs the following grocery store chains:
- Countdown: 160 supermarket stores
- SuperValue: 41 stores - convenience supermarket stores, run as a franchise
- Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Countdown.
The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.
Read more about this topic: Progressive Enterprises
Famous quotes containing the words store and/or brands:
“Here, lads, we live by the law of the taiga. But even here people manage to live. D’you know who are the ones the camps finish off? Those who lick other men’s left-overs, those who set store by the doctors, and those who peach on their mates.”
—Alexander Solzhenitsyn (b. 1918)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)