Store Brands
Progressive runs the following grocery store chains:
- Countdown: 160 supermarket stores
- SuperValue: 41 stores - convenience supermarket stores, run as a franchise
- Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Countdown.
The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.
Read more about this topic: Progressive Enterprises
Famous quotes containing the words store and/or brands:
“The home is a woman’s natural background.... From the beginning I tried to have the policy of the store reflect as nearly as it was possible in the commercial world, those standards of comfort and grace which are apparent in a lovely home.”
—Hortense Odlum (1892–?)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)