Progressive Enterprises - Store Brands

Store Brands

Progressive runs the following grocery store chains:

  • Countdown: 160 supermarket stores
  • SuperValue: 41 stores - convenience supermarket stores, run as a franchise
  • Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise

It operates online grocery shopping in the name of Countdown.

The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.

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