Store Brands
Progressive runs the following grocery store chains:
- Countdown: 160 supermarket stores
- SuperValue: 41 stores - convenience supermarket stores, run as a franchise
- Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Countdown.
The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.
Read more about this topic: Progressive Enterprises
Famous quotes containing the words store and/or brands:
“I keep thinking that what I need
to do is buy my leg back.
Surely it is for sale somewhere,
poor broken tool, poor ornament.
It might be in a store somewhere beside a lady’s scarf.”
—Anne Sexton (1928–1974)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)