Store Brands
Progressive runs the following grocery store chains:
- Countdown: 160 supermarket stores
- SuperValue: 41 stores - convenience supermarket stores, run as a franchise
- Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Countdown.
The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.
Read more about this topic: Progressive Enterprises
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