Store Brands
Progressive runs the following grocery store chains:
- Countdown: 160 supermarket stores
- SuperValue: 41 stores - convenience supermarket stores, run as a franchise
- Freshchoice: 16 stores - Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Countdown.
The Woolworths and Foodtown brands were phased out in early 2012. In August 2011, Progressive won a prestigious NZ Marketing award.
Read more about this topic: Progressive Enterprises
Famous quotes containing the words store and/or brands:
“I see now that we store him up
year after year, old suicides
and I know at the news of your death,
a terrible taste for it, like salt.”
—Anne Sexton (1928–1974)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)