Using Progressive Disclosure Effectively On The Web
In true progressive disclosure, one would attempt to trigger a Snowball effect. This is the goal of progressive disclosure from a marketing standpoint.
Progressive disclosure on the web is when one only shows information that is relevant to the task the user wants to focus on, on any given page. Google pioneered this strategy with context-sensitive text ads.
Progressive disclosure is an interaction design technique that emerges out of the insights gained during Task Analysis (user observation of tasks). Observing users in the field, allows one to understand their workflow outside of specific technologies. This insight provides the necessary data required to prioritize and sequence content and functionality.
Progressive disclosure can be validated by conducting task analysis (behavioral observation) with a user base. Observing users in their native problem solving environment provides data about how they interact with the information.
Read more about this topic: Progressive Disclosure
Famous quotes containing the words progressive, effectively and/or web:
“The self ... might be regarded as a sort of citadel of the mind, fortified without and containing selected treasures within, while love is an undivided share in the rest of the universe. In a healthy mind each contributes to the growth of the other: what we love intensely or for a long time we are likely to bring within the citadel, and to assert as part of ourself. On the other hand, it is only on the basis of a substantial self that a person is capable of progressive sympathy or love.”
—Charles Horton Cooley (1864–1929)
“There is something singularly grand and impressive in the sound of a tree falling in a perfectly calm night like this, as if the agencies which overthrow it did not need to be excited, but worked with a subtle, deliberate, and conscious force, like a boa-constrictor, and more effectively then than even in a windy day.”
—Henry David Thoreau (1817–1862)
“There she weaves by night and day
A magic web with colours gay.”
—Alfred Tennyson (1809–1892)