Using Progressive Disclosure Effectively On The Web
In true progressive disclosure, one would attempt to trigger a Snowball effect. This is the goal of progressive disclosure from a marketing standpoint.
Progressive disclosure on the web is when one only shows information that is relevant to the task the user wants to focus on, on any given page. Google pioneered this strategy with context-sensitive text ads.
Progressive disclosure is an interaction design technique that emerges out of the insights gained during Task Analysis (user observation of tasks). Observing users in the field, allows one to understand their workflow outside of specific technologies. This insight provides the necessary data required to prioritize and sequence content and functionality.
Progressive disclosure can be validated by conducting task analysis (behavioral observation) with a user base. Observing users in their native problem solving environment provides data about how they interact with the information.
Read more about this topic: Progressive Disclosure
Famous quotes containing the words progressive, effectively and/or web:
“A man is a method, a progressive arrangement; a selecting principle, gathering his like to him; wherever he goes.”
—Ralph Waldo Emerson (1803–1882)
“Most works of art are effectively treated as commodities and most artists, even when they justly claim quite other intentions, are effectively treated as a category of independent craftsmen or skilled workers producing a certain kind of marginal commodity.”
—Raymond Williams (1921–1988)
“These seem like bristles, and the hide is tough.
No claw or web here: each foot ends in hoof.”
—Thom Gunn (b. 1929)