Using Progressive Disclosure Effectively On The Web
In true progressive disclosure, one would attempt to trigger a Snowball effect. This is the goal of progressive disclosure from a marketing standpoint.
Progressive disclosure on the web is when one only shows information that is relevant to the task the user wants to focus on, on any given page. Google pioneered this strategy with context-sensitive text ads.
Progressive disclosure is an interaction design technique that emerges out of the insights gained during Task Analysis (user observation of tasks). Observing users in the field, allows one to understand their workflow outside of specific technologies. This insight provides the necessary data required to prioritize and sequence content and functionality.
Progressive disclosure can be validated by conducting task analysis (behavioral observation) with a user base. Observing users in their native problem solving environment provides data about how they interact with the information.
Read more about this topic: Progressive Disclosure
Famous quotes containing the words progressive, effectively and/or web:
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—Susan B. Anthony (1820–1906)
“There are ... two minimum conditions necessary and sufficient for the existence of a legal system. On the one hand those rules of behavior which are valid according to the system’s ultimate criteria of validity must be generally obeyed, and on the other hand, its rules of recognition specifying the criteria of legal validity and its rules of change and adjudication must be effectively accepted as common public standards of official behavior by its officials.”
—H.L.A. (Herbert Lionel Adolphus)
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—Laurence Sterne (1713–1768)