Using Progressive Disclosure Effectively On The Web
In true progressive disclosure, one would attempt to trigger a Snowball effect. This is the goal of progressive disclosure from a marketing standpoint.
Progressive disclosure on the web is when one only shows information that is relevant to the task the user wants to focus on, on any given page. Google pioneered this strategy with context-sensitive text ads.
Progressive disclosure is an interaction design technique that emerges out of the insights gained during Task Analysis (user observation of tasks). Observing users in the field, allows one to understand their workflow outside of specific technologies. This insight provides the necessary data required to prioritize and sequence content and functionality.
Progressive disclosure can be validated by conducting task analysis (behavioral observation) with a user base. Observing users in their native problem solving environment provides data about how they interact with the information.
Read more about this topic: Progressive Disclosure
Famous quotes containing the words progressive, effectively and/or web:
“A man is a method, a progressive arrangement; a selecting principle, gathering his like to him; wherever he goes.”
—Ralph Waldo Emerson (1803–1882)
“There is something singularly grand and impressive in the sound of a tree falling in a perfectly calm night like this, as if the agencies which overthrow it did not need to be excited, but worked with a subtle, deliberate, and conscious force, like a boa-constrictor, and more effectively then than even in a windy day.”
—Henry David Thoreau (1817–1862)
“However, our fates at least are social. Our courses do not diverge; but as the web of destiny is woven it is fulled, and we are cast more and more into the centre. Men naturally, though feebly, seek this alliance, and their actions faintly foretell it.”
—Henry David Thoreau (1817–1862)