Using Progressive Disclosure Effectively On The Web
In true progressive disclosure, one would attempt to trigger a Snowball effect. This is the goal of progressive disclosure from a marketing standpoint.
Progressive disclosure on the web is when one only shows information that is relevant to the task the user wants to focus on, on any given page. Google pioneered this strategy with context-sensitive text ads.
Progressive disclosure is an interaction design technique that emerges out of the insights gained during Task Analysis (user observation of tasks). Observing users in the field, allows one to understand their workflow outside of specific technologies. This insight provides the necessary data required to prioritize and sequence content and functionality.
Progressive disclosure can be validated by conducting task analysis (behavioral observation) with a user base. Observing users in their native problem solving environment provides data about how they interact with the information.
Read more about this topic: Progressive Disclosure
Famous quotes containing the words progressive, effectively and/or web:
“To grant woman an equality with man in the affairs of life is contrary to every tradition, every precedent, every inheritance, every instinct and every teaching. The acceptance of this idea is possible only to those of especially progressive tendencies and a strong sense of justice, and it is yet too soon to expect these from the majority.”
—Susan B. Anthony (1820–1906)
“There’s only one effectively redemptive sacrifice, the sacrifice of self-will to make room for the knowledge of God.”
—Aldous Huxley (1894–1963)
“There she weaves by night and day
A magic web with colours gay.”
—Alfred Tennyson (1809–1892)