Advertising
Progressive's television advertisements depict an insurance superstore with an overly enthusiastic cashier named Flo, who explains the benefits of Progressive Insurance. In December 2010, the company introduced the "Messenger," as a complementary campaign. In 2012 they introduced the character "Brad", an easy-going, self-assured, well-coiffed man with a casual demeanor and an absurdly-comic sense of self-esteem who refers to himself in the third-person only. In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty.
In 2009, the company was accused of ordering their advertisements off the air during the show broadcast of Glenn Beck on the Fox News Channel over comments made about U.S. President Barack Obama. Progressive stated that they never authorized their ads to be aired during Beck's program, and they aired in that timeslot due to Fox's error.
On January 6, 2012, Sonic the Hedgehog was seen on its advertisements.
Read more about this topic: Progressive Corporation
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)