Advertising
Progressive's television advertisements depict an insurance superstore with an overly enthusiastic cashier named Flo, who explains the benefits of Progressive Insurance. In December 2010, the company introduced the "Messenger," as a complementary campaign. In 2012 they introduced the character "Brad", an easy-going, self-assured, well-coiffed man with a casual demeanor and an absurdly-comic sense of self-esteem who refers to himself in the third-person only. In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty.
In 2009, the company was accused of ordering their advertisements off the air during the show broadcast of Glenn Beck on the Fox News Channel over comments made about U.S. President Barack Obama. Progressive stated that they never authorized their ads to be aired during Beck's program, and they aired in that timeslot due to Fox's error.
On January 6, 2012, Sonic the Hedgehog was seen on its advertisements.
Read more about this topic: Progressive Corporation
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)