In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm's professional services. For example, in education, a program director is responsible for developing and maintaining degree-granting programs and/or other educational services.
In Program Management, the Program Director is a senior manager responsible for the overall success of the program.
A program director's role in a company that sells professional services is similar to a product manager's role in a company that sells tangible goods.
Read more about Program Director: Broadcasting, Non-profits
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“The director is simply the audience. So the terrible burden of the director is to take the place of that yawning vacuum, to be the audience and to select from what happens during the day which movement shall be a disaster and which a gala night. His job is to preside over accidents.”
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