In economics, profit maximization is the short run or long run process by which a firm determines the price and output level that returns the greatest profit. There are several approaches to this problem. The total revenue–total cost perspective relies on the fact that profit equals revenue minus cost and focuses on maximizing this difference, and the marginal revenue–marginal cost perspective is based on the fact that total profit reaches its maximum point where marginal revenue equals marginal cost.
Read more about Profit Maximization: Basic Definitions, Total Revenue - Total Cost Perspective, Marginal Revenue-marginal Cost Perspective, Case in Which Maximizing Revenue Is Equivalent, Changes in Total Costs and Profit Maximization, Markup Pricing, Marginal Product of Labor, Marginal Revenue Product of Labor, and Profit Maximization
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“... when you make it a moral necessity for the young to dabble in all the subjects that the books on the top shelf are written about, you kill two very large birds with one stone: you satisfy precious curiosities, and you make them believe that they know as much about life as people who really know something. If college boys are solemnly advised to listen to lectures on prostitution, they will listen; and who is to blame if some time, in a less moral moment, they profit by their information?”
—Katharine Fullerton Gerould (1879–1944)