Swimsuit Poster
In April 1976 Ted was planting trees on his apple farm when one of his neighbor's kids mentioned that he and his friends were buying women's magazines to get pictures of a then-unknown blond beauty, Farrah Fawcett. Ted knew he had a good lead and quickly made the arrangements to get a shoot with Fawcett. Ted wanted a bikini shot, but Fawcett instead used a one-piece red swimsuit to hide a large scar on her stomach. The poster, with Fawcett's right nipple protruding very visibly through the swimsuit material, was released around the same time as the TV series starring Fawcett Charlie's Angels aired. The swimsuit poster with the visible nipple pointed outward, the first time such a thing occurred in the USA on a poster, went on to sell millions of copies - unheard of in the poster business - and it became known as the "Farrah Phenomenon" which propelled Pro Arts into a multi-million dollar company.
Read more about this topic: Pro Arts Inc.
Famous quotes containing the word swimsuit:
“This program has helped me to keep physically healthy and to eat the right foods ... and that’s really what the swimsuit competition is about.”
—Kaye Lani Rae Rafko (b. 1968)