Lead Generation
Lead Generation is a vital part in the Private banking business. Various banks go about in different ways to acquire new clients. While some banks rely heavily on their wholesale banking referrals there are a few other that have strong tie ups with their Retail and Corporate banking divisions. Most banks do have a revenue sharing mechanism in place within divisions. It is either a onetime charge to the division or an annuity that the division gets for a client referral. Many Banks believe that the primary source of leads must be client referrals. A client would refer to his / her friends when he / she is satisfied with service provided by the private bank. Generating a good number of leads through client referrals shows the good health of the private bank.
Read more about this topic: Private Banking
Famous quotes containing the words lead and/or generation:
“If strange men come from the house
To lead her away do not say
That she is happy being crazy;
Lead gently astray;
Let her finish her dance,
Let her finish her dance.”
—William Butler Yeats (1865–1939)
“Could it be that those who were reared in the postwar years really were spoiled, as we used to hear? Did a child-centered generation, raised in depression and war, produce a self-centered generation that resents children and parenthood?”
—C. John Sommerville (20th century)