Lead Generation
Lead Generation is a vital part in the Private banking business. Various banks go about in different ways to acquire new clients. While some banks rely heavily on their wholesale banking referrals there are a few other that have strong tie ups with their Retail and Corporate banking divisions. Most banks do have a revenue sharing mechanism in place within divisions. It is either a onetime charge to the division or an annuity that the division gets for a client referral. Many Banks believe that the primary source of leads must be client referrals. A client would refer to his / her friends when he / she is satisfied with service provided by the private bank. Generating a good number of leads through client referrals shows the good health of the private bank.
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Famous quotes containing the words lead and/or generation:
“Methods of thought which claim to give the lead to our world in the name of revolution have become, in reality, ideologies of consent and not of rebellion.”
—Albert Camus (1913–1960)
“The mind is a finer body, and resumes its functions of feeding, digesting, absorbing, excluding, and generating, in a new and ethereal element. Here, in the brain, is all the process of alimentation repeated, in the acquiring, comparing, digesting, and assimilating of experience. Here again is the mystery of generation repeated.”
—Ralph Waldo Emerson (1803–1882)