Overview
Princess Auto (PAL) is a Canadian retailer with its headquarters in Winnipeg, Manitoba. As of June 2012, the company owns and operates 34 stores in eight provinces, an electronic fulfillment center (EFC) and two distribution centres (DC), one DC in Winnipeg and the other DC and the EFC in Milton, Ontario, and a manufacturing division in Winnipeg. Princess Auto also offers online sales, a National Call Centre, and mail order service .
Various items are sold under its "Powerfist" and "pro.point" brands. Princess Auto sells many high quality brand name tools, however Powerfist tools tend to be lower cost tools when compared to mid price professional brands such as pro.point, UltraPro (NAPA), Craftsman (Sears), or Westward.
The company slogan is "The Unique World of Princess Auto" and they state that their "Royal Service Promise" is "No Sale Is Final Until You're Satisfied". The company policy is "We guarantee to make it right. We will repair, replace or refund any product to ensure Guest satisfaction".
Shur-Lift Industries, formerly known as Princess Auto Manufacturing (PAM), builds hydraulic cylinders, under the Shur-Lift brand, and assembles items such as air compressors, chemical sprayers, and log splitters that are distributed and sold through its retail locations. The manufacturing division also makes products for some original equipment manufacturers (OEM), including the Canadian Forces and Zamboni.
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