Marketing
The poster made its debut as a background prop in a 2009 Bruckheimer production, Confessions of a Shopaholic, similar to how Warner Bros. incorporated poster for various developed but never filmed projects based on their comic characters in I Am Legend. The week of Confessions of a Shopaholic’s release, Disney signed a merchandising deal with Lego for the film.
Disney released merchandise such as action figures, sets, costumes and a replica Dagger of Time. It also released a graphic novel called Prince of Persia: Before the Sandstorm, which will act as a prequel to the film. Also, a video game was developed by Ubisoft Montreal titled Prince of Persia: The Forgotten Sands and was released alongside the film; however, the game's story is unrelated to the film, and instead serves as an interquel to the first two games in the Sands of Time trilogy.
Read more about this topic: Prince Of Persia: The Sands Of Time (film)