A primary boycott occurs when a union or other political or community organization encourages both its members and the general public not to buy the products of a firm involved in a labor or political dispute.
Primary boycotts generally occur during labor negotiations and are a way for a union to either get management to the negotiating table or to help the union press for its demands. Success involving primary boycotts is mixed.
Beginning in California in the 1960s the United Farm Workers union, led by Cesar Chavez, conducted a series of boycotts of table grapes and iceberg lettuce and some California wine as a part of an effort to gain bargaining recognition from California's agribusiness industry.
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