Brands & Campaigns
Price Chopper has three corporate-exclusive private label brands: Price Chopper (main brand used on most food products), Price Chopper Naturals (some organic products), and Central Market Classics (upscale brand, used on higher-end foods). Other brands are sourced from Topco Associates, including TopCare (health and beauty products), Full Circle (other organic products not covered by the Price Chopper Naturals brand), Clear Value (value-priced brand, often made using cheaper ingredients), Academix (office and school supplies), Electrix (light bulbs, extension cords, batteries, etc.), and Domestix (cleaning products, storage solutions, etc.)
Since 2007, the company has been using a summer campaign to promote their fresh meats and produce known simply as Price Chopper House of BBQ. Accompanying this campaign, the company has used the slogan "not cooking tonight... we’re grilling tonight" in jingles. The campaign mainly featured jazz musician Melvin Sparks until his death in 2011.
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Famous quotes containing the words brands and/or campaigns:
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—Ralph Waldo Emerson (1803–1882)
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—Cornelia Otis Skinner (1901–1979)