Direct-to-consumer Advertising Surveys
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
Read more about this topic: Prevention (magazine)
Famous quotes containing the words advertising and/or surveys:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The most evident difference between man and animals is this: the beast, in as much as it is largely motivated by the senses and with little perception of the past or future, lives only for the present. But man, because he is endowed with reason by which he is able to perceive relationships, sees the causes of things, understands the reciprocal nature of cause and effect, makes analogies, easily surveys the whole course of his life, and makes the necessary preparations for its conduct.”
—Marcus Tullius Cicero (106–43 B.C.)