Direct-to-consumer Advertising Surveys
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
Read more about this topic: Prevention (magazine)
Famous quotes containing the words advertising and/or surveys:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“Linnæus, setting out for Lapland, surveys his “comb” and “spare shirt,” “leathern breeches” and “gauze cap to keep off gnats,” with as much complacency as Bonaparte a park of artillery for the Russian campaign. The quiet bravery of the man is admirable.”
—Henry David Thoreau (1817–1862)