Direct-to-consumer Advertising Surveys
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
Read more about this topic: Prevention (magazine)
Famous quotes containing the words advertising and/or surveys:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The camera relieves us of the burden of memory. It surveys us like God, and it surveys for us. Yet no other god has been so cynical, for the camera records in order to forget.”
—John Berger (b. 1926)