Direct-to-consumer Advertising Surveys
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
Read more about this topic: Prevention (magazine)
Famous quotes containing the words advertising and/or surveys:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The three main medieval points of view regarding universals are designated by historians as realism, conceptualism, and nominalism. Essentially these same three doctrines reappear in twentieth-century surveys of the philosophy of mathematics under the new names logicism, intuitionism, and formalism.”
—Willard Van Orman Quine (b. 1908)