Direct-to-consumer Advertising Surveys
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
Read more about this topic: Prevention (magazine)
Famous quotes containing the words advertising and/or surveys:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Linnæus, setting out for Lapland, surveys his “comb” and “spare shirt,” “leathern breeches” and “gauze cap to keep off gnats,” with as much complacency as Bonaparte a park of artillery for the Russian campaign. The quiet bravery of the man is admirable.”
—Henry David Thoreau (1817–1862)