Advertising
Premier Inn was the first major budget hotel chain in the UK to invest in prime time television advertising. After Travel Inn and Premier Lodge merged, animated adverts were used to advertise the merge. In late 2007 comedian Lenny Henry became the face of the campaign and now features in every advert.
In May 2011, BBC Watchdog criticised its widely advertised £29 promotion, having received complaints from viewers that it was almost impossible to book for that price, due to very low quotas of promotional rooms being allocated. Premier Inn stated that this was due to its rooms being "popular". It also showed a story where Premier Inn misspelt many cities' names such as naming Livingston, "Livingstone" and Aberdeen, "Aberdion".
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—Ellen Goodman (b. 1941)