Advertising
Premier Inn was the first major budget hotel chain in the UK to invest in prime time television advertising. After Travel Inn and Premier Lodge merged, animated adverts were used to advertise the merge. In late 2007 comedian Lenny Henry became the face of the campaign and now features in every advert.
In May 2011, BBC Watchdog criticised its widely advertised £29 promotion, having received complaints from viewers that it was almost impossible to book for that price, due to very low quotas of promotional rooms being allocated. Premier Inn stated that this was due to its rooms being "popular". It also showed a story where Premier Inn misspelt many cities' names such as naming Livingston, "Livingstone" and Aberdeen, "Aberdion".
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)