Preference (economics)
In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or theoretical). Although economists are usually not interested in choices or preferences in themselves, they are interested in the theory of choice because it serves as a background for empirical demand analysis.
Read more about Preference (economics): History, Basic Premises, Applications To Theories of Utility, Strict Versus Weak, Agreggation, Expected Utility Theory, Criticism
Famous quotes containing the word preference:
“Among all the world’s races, some obscure Bedouin tribes possibly apart, Americans are the most prone to misinformation. This is not the consequence of any special preference for mendacity, although at the higher levels of their public administration that tendency is impressive. It is rather that so much of what they themselves believe is wrong.”
—John Kenneth Galbraith (b. 1908)