History
Instant noodles were originally developed in 1958 by Momofuku Ando as Cup Noodle. Golden Wonder launched the Pot Noodle brand in the United Kingdom in 1978. The Golden Wonder brand was acquired by Unilever in 1995. Golden Wonder was then sold to Tayto in 2006, with Unilever retaining the Pot Noodle brand. Golden Wonder has since established another line of pot noodles called The Nation's Noodle in direct competition with their old brand.
Pot Noodles are manufactured in Croespenmaen, near Crumlin, Caerphilly, Wales, which became the topic of a 2006 advertising campaign, showing fictitious Pot Noodle mines in Wales. The factory typically produces 155 million pots annually.
Around 2006, Pot Noodle's recipe was changed to make the product healthier. This mostly involved cutting down on the amount of salt in the product.
In 2007, the brand's logo was changed.
Despite the product's high sales volume, it was voted the "most hated brand" in the UK in a 2004 poll.
Pot Noodle has often given promotional gifts away, including a 'horn' and a 'spinning fork'.
Read more about this topic: Pot Noodle
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