Post Holdings

Post Holdings

Post Holdings, Inc. (NYSE: POST), also known as Post Cereals (formerly Postum Cereals) is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897 followed by Post Toasties. Post has its corporate headquarters in St. Louis, Missouri and operational headquarters in Battle Creek, Michigan.

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called General Foods Company. Chairman E. F. Hutton changed the name to General Foods Corporation after the acquisition of Birdseye and eventually moved the corporate headquarters to Park Avenue in New York City. General Foods was acquired by Philip Morris Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987, to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007, Kraft announced it would spin off Post Cereals and merge that business with Ralcorp Holdings. That merger was completed August 4, 2008. The official name of the company became Post Foods, LLC.

On July, 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012.

Read more about Post Holdings:  Cereal Brands – Present Cereals, Discontinued Cereals

Famous quotes containing the words post and/or holdings:

    To the old saying that man built the house but woman made of it a “home” might be added the modern supplement that woman accepted cooking as a chore but man has made of it a recreation.
    —Emily Post (1873–1960)

    Polarized light showed the secret architecture of bodies; and when the second-sight of the mind is opened, now one color or form or gesture, and now another, has a pungency, as if a more interior ray had been emitted, disclosing its deep holdings in the frame of things.
    Ralph Waldo Emerson (1803–1882)