History
In 1887, Lever Brothers began looking for a new site on which to expand its soap-making business, which was at that time based in Warrington. The company bought 56 acres (230,000 m2) of flat unused marshy land in Cheshire, south of the River Mersey. It was large enough to allow space for expansion, and had a prime location between the river and a railway line. The site became Port Sunlight, where William Lever built his works and a model village to house his employees. William Lever personally supervised planning the village, and employed nearly thirty different architects. Between 1899 and 1914, 800 houses were built to house a population of 3,500. The garden village had allotments and public buildings including the Lady Lever Art Gallery, a cottage hospital, schools, a concert hall, open air swimming pool, church, and a temperance hotel. Lever introduced welfare schemes, and provided for the education and entertainment of his workforce, encouraging recreation and organisations which promoted art, literature, science or music.
Lever's aims were "to socialise and Christianise business relations and get back to that close family brotherhood that existed in the good old days of hand labour." He claimed that Port Sunlight was an exercise in profit sharing, but rather than share profits directly, he invested them in the village. He said, "It would not do you much good if you send it down your throats in the form of bottles of whisky, bags of sweets, or fat geese at Christmas. On the other hand, if you leave the money with me, I shall use it to provide for you everything that makes life pleasant – nice houses, comfortable homes, and healthy recreation."
The historical significance of Port Sunlight lies in its combination of model industrial housing, providing materially decent conditions for working people, with the architectural and landscape values of the garden suburb, influenced by the ideas of William Morris and the Arts and Crafts Movement. Each block of houses was designed by a different architect. The backs of any of the houses cannot be seen, and each house is unique. In terms of architectural features, there is half-timbering, carved woodwork and masonry, pargetting (ornamental plaster work) moulded and twisted chimneys and leaded glazed patterns. Some houses were built in Flemish style, with bricks imported from Belgium.
Read more about this topic: Port Sunlight
Famous quotes containing the word history:
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)
“Boys forget what their country means by just reading “the land of the free” in history books. Then they get to be men, they forget even more. Liberty’s too precious a thing to be buried in books.”
—Sidney Buchman (1902–1975)
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)