Cultural References
Port Sunlight was widely celebrated. In 1912 it became the subject of a hit West End musical comedy, The Sunshine Girl, at the Gaiety Theatre, London. It starred Phyllis Dare, one of the most popular pin-ups of the Edwardian era, and was written by Paul Alfred Rubens. The show introduced the tango dance to British audiences. In 1919 Lever Brothers made a 40-minute long sponsored film, Port Sunlight, to promote the town and factory.
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“If we can learn ... to look at the ways in which various groups appropriate and use the mass-produced art of our culture ... we may well begin to understand that although the ideological power of contemporary cultural forms is enormous, indeed sometimes even frightening, that power is not yet all-pervasive, totally vigilant, or complete.”
—Janice A. Radway (b. 1949)