Porsche Design Group - History

History

The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. The 911 quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic. Porsche has been producing car-related accessories since the 1950s, like luggage series, purses, T-shirts, calendars, model cars and buttons were been offered in the "Porsche Boutique". In the decades that followed, numerous classic men’s accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide. At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the “Design by F.A. Porsche" brand for internationally known clients. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Design Driver's Selection" in 2004. In the year 2012 Porsche Design celebrated 40 Years of Porsche Design and opened several concept stores all around the world. The biggest "Porsche Design House" is in Berlin with 400 sqm.