Style and Marketing
The restaurants have a distinctive red-and-yellow color scheme. The original and other older locations had a black lava rock exterior with a red shingled roof. Most older locations have covered the rock exterior to conform with the current yellow stucco appearance.
TV and radio ads often use New Orleans-style music, along with the trademark Love That Chicken jingle sung by New Orleans funk and R&B musician Dr. John.
In 2009, Popeyes introduced "Annie the Chicken Queen", a feisty, fictitious Popeyes chef who "tells it like it is". The character is meant to be "honest, vibrant, youthful and authentic" according to Dick Lynch, Popeyes Chief Marketing Officer. “Everyone has a relative or a good friend who will give it to them straight, and that’s what Annie is all about,” Lynch said.
Read more about this topic: Popeyes Louisiana Kitchen
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—Samuel Butler (1835–1902)
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—Thomas Jefferson (1743–1826)