Style and Marketing
The restaurants have a distinctive red-and-yellow color scheme. The original and other older locations had a black lava rock exterior with a red shingled roof. Most older locations have covered the rock exterior to conform with the current yellow stucco appearance.
TV and radio ads often use New Orleans-style music, along with the trademark Love That Chicken jingle sung by New Orleans funk and R&B musician Dr. John.
In 2009, Popeyes introduced "Annie the Chicken Queen", a feisty, fictitious Popeyes chef who "tells it like it is". The character is meant to be "honest, vibrant, youthful and authentic" according to Dick Lynch, Popeyes Chief Marketing Officer. “Everyone has a relative or a good friend who will give it to them straight, and that’s what Annie is all about,” Lynch said.
Read more about this topic: Popeyes Louisiana Kitchen
Famous quotes containing the words style and and/or style:
“I am so tired of taking to others
translating my life for the deaf, the blind,
the “I really want to know what your life is like without giving up any of my privileges
to live it” white women
the “I want to live my white life with Third World women’s style and keep my skin
class privileges” dykes”
—Lorraine Bethel, African American lesbian feminist poet. “What Chou Mean We, White Girl?” Lines 49-54 (1979)
“One man’s style must not be the rule of another’s.”
—Jane Austen (1775–1817)