21st-century Revival
The dilemma facing automakers in offering pony cars (or their equivalent) going forward is developing a suitable platform that is affordable and capable enough to be viable. Unlike the mid-1960s, the large majority of modern compact cars are front-wheel drive, with four- and six-cylinder engines, and the widespread use of unibody construction makes engineering a specialized body an expensive proposition.
In 2005, Ford introduced a new Mustang based on a dedicated platform. The success of this model inspired Dodge to reintroduce the Challenger in 2008 and Chevrolet to reintroduce the Camaro for 2010, which unlike previous pony cars, were based off a full-size car architecture.
NASCAR brought pony cars to its second-tier Nationwide Series at the Subway Jalepeno 250 at Daytona International Speedway in Daytona, Florida, on Friday, July 2, 2010. Dodge raced its Challenger, and Ford raced the iconic Mustang. The new cars are seen as a move by NASCAR to re-establish brand identity with fans and the cars on the track. The pony cars are expected to make their way to NASCAR's premier Sprint Cup Series in the 2014 season.
Read more about this topic: Pony Car
Famous quotes containing the word revival:
“I do not think a revival of business will be greatly postponed by [Samuel J.] Tilden’s election. Business prosperity does not, in my judgment, depend on government so much as men commonly think.”
—Rutherford Birchard Hayes (1822–1893)