Background
Given that many sport utility vehicles (SUVs) were rarely driven off-pavement, a new car-based "crossover" was marketed with hopes of providing an appealing subset of SUV-like elements that most SUV owners actually used. These features included large cargo capacities and elevated seating. The vehicle was marketed to younger drivers who could picture the Aztek as complementary to an active outdoor lifestyle with fewer of the drawbacks perceived with traditional SUVs such as poor gas mileage, uncomfortable ride, high step-in height and vulnerability to roll-over. Television commercials portrayed the Aztek as an adult "My Buddy", able to go along for all sorts of adventures such as getting lost in remote southwest locations or as a sleep-in vehicle before an open fire in a municipal park.
Read more about this topic: Pontiac Aztek
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