Sponsorship of Research
POM Wonderful makes claims in promotional materials to have spent tens of millions of dollars for research. There are two broad types of research being sponsored and published. One type regards the proposed health benefits of pomegranate juice, the other type regards chemical analysis and bio-availability of pomegranate extracts and supplements. Pomegranate juice in general is the actual subject of its published sponsored research regarding health benefits, though POM typically supplies the juice to the investigators of the study. Published sponsored research regarding POM's extract products (pills and liquid concentrates) deal only with chemical analysis and bio-availability of said products, without examining any health benefits. Research has been conducted at various research institutions including UCLA, University of Naples (Italy), Technion Institute (Israel), and the University of Wisconsin-Madison. The company has promoted these studies as indicating that consumers of their beverages and extracts will receive a wide range of health benefits against various chronic diseases such as heart disease, cancer, diabetes, and erectile dysfunction. POM Wonderful has sponsored research which in some cases involved animal testing but has not engaged in the practice since June 2007.
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