Impacts
By creating links to the official presidential biography page with text reading "miserable failure", a relatively small number (possibly as few as 32) of website owners and bloggers were able to make the site appear as the first result when searching for "miserable failure".
Political blogger George Johnston of Old Fashioned Patriot claimed to be the coordinator of this particular Google bomb, which began a month after the Dick Gephardt campaign began using the catchphrase "miserable failure" to attack the administration. In October 2003, he began to encourage his visitors to participate in the "bombing". Democratic partisan e-mailing lists and blogging groups began passing the word to do similar things in the same time period.
The bomb has proliferated beyond the Google web search: "miserable failure" returns images of Bush on Google Images and Local and Maps return the "US Executive Mansion" and the White House as the first two results for "miserable failure" in Washington, D.C.
Read more about this topic: Political Google Bombs In The 2004 U.S. Presidential Election
Famous quotes containing the word impacts:
“We are no longer in a state of growth; we are in a state of excess. We are living in a society of excrescence.... The boil is growing out of control, recklessly at cross purposes with itself, its impacts multiplying as the causes disintegrate.”
—Jean Baudrillard (b. 1929)