"New Religious Movements"
Most sociologists and scholars of religion also began to reject the word "cult" altogether because of its negative connotations in mass culture. Some began to advocate the use of new terms like "new religious movement", "alternative religion" or "novel religion" to describe most of the groups that had come to be referred to as "cults", yet none of these terms have had much success in popular culture or in the media. Other scholars have pushed to redeem the word "cult" as one fit for neutral academic discourse.
Read more about this topic: Political Cult
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