Political Consulting

Political consulting, beyond the self-evident definition of consulting in political matters, refers to a specific management consulting industry which has grown up around advising and assisting political campaigns. This article deals primarily with the development and nature of political consulting in the United States. Though their most important role is arguably in the development and production of mass media (largely television and direct mail), political consultants advise campaigns on virtually all of their activities, from opposition research and voter polling to field strategy and get out the vote efforts.