Politeness Theory - Positive and Negative Face

Positive and Negative Face

Face is the public self image that every adult tries to protect. In their 1987 book, Brown and Levinson defined positive face two ways: as "the want of every member that his wants be desirable to at least some others executors", or alternately, "the positive consistent self-image or 'personality' (crucially including the desire that this self-image be appreciated and approved of) claimed by interactants". Negative face was defined as "the want of every 'competent adult member' that his actions be unimpeded by others", or "the basic claim to territories, personal preserves, rights to non-distraction--i.e. the freedom of action and freedom from imposition". Ten years later, Brown characterized positive face by desires to be liked, admired, ratified, and related to positively, noting that one would threaten positive face by ignoring someone. At the same time, she characterized negative face by the desire not to be imposed upon, noting that negative face could be impinged upon by imposing on someone. Positive Face refers to one's self-esteem, while negative face refers to one's freedom to act. The two aspects of face are the basic wants in any social interaction, and so during any social interaction, cooperation is needed amongst the participants to maintain each other's faces.

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Famous quotes containing the words positive, negative and/or face:

    It is easy and dismally enervating to think of opposition as merely perverse or actually evil—far more invigorating to see it as essential for honing the mind, and as a positive good in itself. For the day that moral issues cease to be fought over is the day the word “human” disappears from the race.
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    Most literature on the culture of adolescence focuses on peer pressure as a negative force. Warnings about the “wrong crowd” read like tornado alerts in parent manuals. . . . It is a relative term that means different things in different places. In Fort Wayne, for example, the wrong crowd meant hanging out with liberal Democrats. In Connecticut, it meant kids who weren’t planning to get a Ph.D. from Yale.
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    It took six weeks of debate in the Senate to get the Arms Embargo Law repealed—and we face other delays during the present session because most of the Members of the Congress are thinking in terms of next Autumn’s election. However, that is one of the prices that we who live in democracies have to pay. It is, however, worth paying, if all of us can avoid the type of government under which the unfortunate population of Germany and Russia must exist.
    Franklin D. Roosevelt (1882–1945)