Positive and Negative Face
Face is the public self image that every adult tries to protect. In their 1987 book, Brown and Levinson defined positive face two ways: as "the want of every member that his wants be desirable to at least some others executors", or alternately, "the positive consistent self-image or 'personality' (crucially including the desire that this self-image be appreciated and approved of) claimed by interactants". Negative face was defined as "the want of every 'competent adult member' that his actions be unimpeded by others", or "the basic claim to territories, personal preserves, rights to non-distraction--i.e. the freedom of action and freedom from imposition". Ten years later, Brown characterized positive face by desires to be liked, admired, ratified, and related to positively, noting that one would threaten positive face by ignoring someone. At the same time, she characterized negative face by the desire not to be imposed upon, noting that negative face could be impinged upon by imposing on someone. Positive Face refers to one's self-esteem, while negative face refers to one's freedom to act. The two aspects of face are the basic wants in any social interaction, and so during any social interaction, cooperation is needed amongst the participants to maintain each other's faces.
Read more about this topic: Politeness Theory
Famous quotes containing the words positive, negative and/or face:
“People who talk about revolution and class struggle without referring explicitly to everyday life, without understanding what is subversive about love and what is positive in the refusal of constraints, such people have a corpse in their mouth.”
—Raoul Vaneigem (b. 1934)
“A negative judgment gives you more satisfaction than praise, provided it smacks of jealousy.”
—Jean Baudrillard (b. 1929)
“It has been years since I have seen anyone who could even look as if he were in love. No one’s face lights up any more except for political conversation.”
—Margaret Anderson (1886–1973)