Naming Rights
On July 19, 2011, Legia and PepsiCo announced that they signed a 3-year sponsorship agreement, on the basis of which the stadium has adopted the commercial name "Pepsi Arena". The parties to the contract did not reveal the contract price, however, it is rumored that Legia sold the rights to the stadium name for 6 million PLN. The City of Warsaw claims that the city, not Legia, is entitled to dispose of the stadium's naming rights. The city officials threatened to sue the club over the matter.
Read more about this topic: Polish Army Stadium
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“To exercise power costs effort and demands courage. That is why so many fail to assert rights to which they are perfectly entitled—because a right is a kind of power but they are too lazy or too cowardly to exercise it. The virtues which cloak these faults are called patience and forbearance.”
—Friedrich Nietzsche (1844–1900)