Naming Rights
On July 19, 2011, Legia and PepsiCo announced that they signed a 3-year sponsorship agreement, on the basis of which the stadium has adopted the commercial name "Pepsi Arena". The parties to the contract did not reveal the contract price, however, it is rumored that Legia sold the rights to the stadium name for 6 million PLN. The City of Warsaw claims that the city, not Legia, is entitled to dispose of the stadium's naming rights. The city officials threatened to sue the club over the matter.
Read more about this topic: Polish Army Stadium
Famous quotes containing the words naming and/or rights:
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)
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—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 2, ch. 2 (1962)