Advertising
The game was an early example of product placement within a video game, with billboards around the track advertising actual companies. However, some billboards were specific to the two versions such as Pepsi and Canon in the Japanese version, or 7-Eleven, Dentyne, or Centipede in the Atari version, which replaced such billboards as that of Marlboro and Martini & Rossi, who although were prominent motorsport sponsors at the time, would be found inappropriate in the American market for a game aimed towards children. Other billboards did appear in both versions.
Read more about this topic: Pole Position (video game)
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)