Conflict With Coca-Cola
In 1994 Polar made a TV commercial where a polar bear considers drinking a Coke, but throws it into a recycling bin marked, "Keep the Arctic pure." The polar bear then reaches down into the freezing, Arctic water and pulls out a can of Polar Seltzer and drinks contentedly. Coca-Cola filed a motion for the injunction against Polar in United States District Court in Boston contending that the commercial made Coke's product appear impure.
The US district court granted the Company's motion because the commercial "implied that Coke not pure," misrepresented the nature and quality of Coke, thereby potentially harming the soft drink irreparably.
The injunction handed down required Polar Corporation to revise the ad. According to Polar, the judge's ruling affirmed the right of Polar to use a polar bear in its ads, but limited them from discarding the Coke can.
Read more about this topic: Polar Beverages
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