Conflict With Coca-Cola
In 1994 Polar made a TV commercial where a polar bear considers drinking a Coke, but throws it into a recycling bin marked, "Keep the Arctic pure." The polar bear then reaches down into the freezing, Arctic water and pulls out a can of Polar Seltzer and drinks contentedly. Coca-Cola filed a motion for the injunction against Polar in United States District Court in Boston contending that the commercial made Coke's product appear impure.
The US district court granted the Company's motion because the commercial "implied that Coke not pure," misrepresented the nature and quality of Coke, thereby potentially harming the soft drink irreparably.
The injunction handed down required Polar Corporation to revise the ad. According to Polar, the judge's ruling affirmed the right of Polar to use a polar bear in its ads, but limited them from discarding the Coke can.
Read more about this topic: Polar Beverages
Famous quotes containing the words conflict, coca-cola:
“Tyranny, like hell, is not easily conquered. Yet we have this consolation with us, that the harder the conflict the more glorious the triumph. What we obtain too cheap we esteem too lightly.”
—Thomas Paine (1737–1809)
“The country of the tourist pamphlet always is another country, an embarrassing abstraction of the desirable that, thank God, does not exist on this planet, where there are always ants and bad smells and empty Coca-Cola bottles to keep the grubby finger- print of reality upon the beautiful.”
—Nadine Gordimer (b. 1923)