Conflict With Coca-Cola
In 1994 Polar made a TV commercial where a polar bear considers drinking a Coke, but throws it into a recycling bin marked, "Keep the Arctic pure." The polar bear then reaches down into the freezing, Arctic water and pulls out a can of Polar Seltzer and drinks contentedly. Coca-Cola filed a motion for the injunction against Polar in United States District Court in Boston contending that the commercial made Coke's product appear impure.
The US district court granted the Company's motion because the commercial "implied that Coke not pure," misrepresented the nature and quality of Coke, thereby potentially harming the soft drink irreparably.
The injunction handed down required Polar Corporation to revise the ad. According to Polar, the judge's ruling affirmed the right of Polar to use a polar bear in its ads, but limited them from discarding the Coke can.
Read more about this topic: Polar Beverages
Famous quotes containing the words conflict with, conflict, coca-cola:
“We are not naïve enough to ask for pure men; we ask merely for men whose impurity does not conflict with the obligations of their job.”
—Jean Rostand (1894–1977)
“Every man is in a state of conflict, owing to his attempt to reconcile himself and his relationship with life to his conception of harmony. This conflict makes his soul a battlefield, where the forces that wish this reconciliation fight those that do not and reject the alternative solutions they offer. Works of art are attempts to fight out this conflict in the imaginative world.”
—Rebecca West (1892–1983)
“But who walks with Him? dares to take His arm,
To slap Him on the shoulder, tweak His ear,
Buy Him a Coca-Cola or a beer,
Pooh-pooh His politics, call Him a fool?”
—Gwendolyn Brooks (b. 1917)