Polar Beverages - 1940 To 1970s

1940 To 1970s

After serving in various branches of the military during World War II, the third generation of Crowleys became involved in Polar. The four Crowley brothers, Ralph, Edward, James and Denis, led the company. Entrepreneurial Chairman Ralph accepted and thrived in the lead management position. Many changes took place at Polar during the 1960s and 1970’s. In 1966 the Polar Ginger Ale Company was renamed Polar Corp. to correct the impression that the company only produced ginger ale. Technical advances in bottling machinery modernized the business. One of the most significant events was in 1968 when Polar moved to its current location on Route 290 and built today’s modern plant. This allowed other facilities to be consolidated into the Worcester plant, ideally located at the cross roads of Routes 290, 146, 90 and 495, the heart of Polar’s Northeast marketplace.

Ralph remained Chairman until his death in 1995.