United Kingdom
An annual "Loony Dook" takes place in South Queensferry, Scotland on New Years Day. Several thousand attend the event with over one thousand taking the plunge. Participants regularly dress up for the occasion and will usually parade through the local town acting like "loonies" proceeding the "dook". Aside from the regular enthusiasts, most are still inebriated from New Years Eve celebrations and have more than likely lost a bet.
Read more about this topic: Polar Bear Plunge
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