Table Image and Opponent Profiling
By observing the tendencies and patterns of one's opponents, one can make more educated guesses about others' potential holdings. For example, if a player has been playing extremely tightly (playing very few hands), then when he/she finally enters a pot, one may surmise that he/she has stronger than average cards. One's table image is the perception by one's opponents of one's own pattern of play. A player can leverage their table image by playing out of character, and thereby inducing his/her opponents to misjudge his/her hand and make a mistake.
In live poker, as opposed to internet, stereotypes are often used for initial 'reads'. For instance, people of retirement age are often witnessed to play tight. Players will often project this image on unknown people of retirement age. Young people wearing headphones and hoodies are often witnessed to play more aggressively and mathematically if they played a lot of winning internet poker. These stereotypes can often be good bases to start a profile.
Often, there is a rather small pool of players in a given card playing venue. People will carry their history of playing with them in these environments. Internet poker players can use large databases of hand histories to get a more precise player profile.
Read more about this topic: Poker Strategy
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