Famous quotes containing the words ratio and/or effect:
“A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect.”
—John Jay Chapman (1862–1933)
“Other countries drink to get drunk, and this is accepted by everyone; in France, drunkenness is a consequence, never an intention. A drink is felt as the spinning out of a pleasure, not as the necessary cause of an effect which is sought: wine is not only a philtre, it is also the leisurely act of drinking.”
—Roland Barthes (1915–1980)