Playboy Licensing
The Licensing segment licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork, as well as the Spice name and trademarks for various men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, small leather goods, stationery, music, eyewear, barware, and home fashions. In 2008, Playboy went into its first wine venture with Gargiulo Vineyards, producing a 12-bottle set featuring the images of playmates from the 1960s and 70s.
The Company's trademarks and copyrights are critical to the success and potential growth of all of its businesses. Its trademarks, which are renewable periodically and which can be renewed indefinitely, include Playboy, the Rabbit Head Design, Playmate and Spice. The Company also owns numerous domain names related to its online business. In 2005, Playboy moved into the top 50 World's largest licensors.
Currently the Licensing division accounts for about 10% of the revenue of the Playboy Enterprises.
Read more about this topic: Playboy Enterprises