Elara
In December 2009, PH Towers by Westgate opened at Planet Hollywood. The 52-story building, owned by Westgate Resorts and operated by Planet Hollywood, featured 1,200 suites to be used as timeshares and hotel rooms, including 40 luxury penthouse units.
In November 2011, Resort Finance America, a subsidiary of Centerbridge Partners, acquired a controlling interest in the tower, took over operations, and began rebranding it as a Hilton Grand Vacations resort. The following March, the property was renamed Elara, a Hilton Grand Vacations Hotel.
Read more about this topic: Planet Hollywood Resort And Casino