Programming
Planet Green programming included ecologically themed shows built around celebrities including Ed Begley, Jr., Emeril Lagasse, Adrian Grenier, Leonardo DiCaprio, Ludacris, Tommy Lee, Tom Bergeron, SuChin Pak, Maria Menounos, Bob Woodruff and Discovery Channel producer Tom Golden. In addition, celebrities gave 'green' tips as the network's bumpers (transitions into and out of commercial breaks). the channel was programmed in eight-hour blocks which repeated three times per day until April 2010. Lacking separate satellite feeds for the East and West coasts of the U.S., prime-time programs run from 8 p.m. to 11 p.m. Eastern time and were then repeated.
Despite having broadened its focus from exclusively eco-themed programming, in February 2011 Discovery chief executive David Zaslav acknowledged the channel's failure, saying in a conference call with investors "We think we can probably do something else with that that would be more meaningful." Shortly thereafter the channel had abandoned its theme, re-running programs from other Discovery Communications channels and featuring programming blocks such as "Paranormal Fridays". A block of outdoorsman-oriented programming was added in April 2013.
Read more about this topic: Planet Green
Famous quotes containing the word programming:
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—Melinda M. Marshall (20th century)