Founder's Role in The Oregon Bottle Bill
In 1969, as the Oregon Bottle Bill was contemplated as a way to reduce litter, large retailers opposed the idea and said that no one would return bottles and cans for a two-cent deposit. Furthermore, opponents of the bill claimed that small grocery stores would face an extraordinary financial burden from receiving and processing thousands of bottles and cans, potentially bankrupting several stores. John Piacentini disagreed. He offered a half cent for each soda or beer bottle returned to Plaid Pantry stores. Piacentini even stated that he hoped Oregonians "bury me in litter." In two weeks, Piacentini collected 150,000 cans at 60 stores.
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