In Popular Culture
A portion of the poem, read by Will Geer, along with the 1890 recording of Whitman's reading of his poem "America" were used in a series of Levi's commercials directed by Cary Fukunaga and M. Blash, shown on television and in movie theaters, in several US and Canadian markets in late 2009.
Read more about this topic: Pioneers! O Pioneers!
Famous quotes containing the words popular and/or culture:
“What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind. It is not an art of the princes or the bourgeoisie. It is popular and vagrant. In the sky of the cinema people learn what they might have been and discover what belongs to them apart from their single lives.”
—John Berger (b. 1926)
“To be a Negro is to participate in a culture of poverty and fear that goes far deeper than any law for or against discrimination.... After the racist statutes are all struck down, after legal equality has been achieved in the schools and in the courts, there remains the profound institutionalized and abiding wrong that white America has worked on the Negro for so long.”
—Michael Harrington (19281989)