History
Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by Sociedad Cervecera de Trujillo S.A., which also produced La Norteña. The first beer produced by the company was Libertad named after the La Libertad Region where Trujillo is located.
As a regional beer patterned after Pilsen Callao from Callao, it copied its stylized logo and its malta (dark beer) companion, although the latter was called Malta Trujillo. Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.
Read more about this topic: Pilsen Trujillo
Famous quotes containing the word history:
“Systematic philosophical and practical anti-intellectualism such as we are witnessing appears to be something truly novel in the history of human culture.”
—Johan Huizinga (1872–1945)
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)
“We have need of history in its entirety, not to fall back into it, but to see if we can escape from it.”
—José Ortega Y Gasset (1883–1955)