Pilsen Trujillo - History

History

Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by Sociedad Cervecera de Trujillo S.A., which also produced La Norteña. The first beer produced by the company was Libertad named after the La Libertad Region where Trujillo is located.

As a regional beer patterned after Pilsen Callao from Callao, it copied its stylized logo and its malta (dark beer) companion, although the latter was called Malta Trujillo. Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.

Read more about this topic:  Pilsen Trujillo

Famous quotes containing the word history:

    The history of our era is the nauseating and repulsive history of the crucifixion of the procreative body for the glorification of the spirit.
    —D.H. (David Herbert)

    No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept.... For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.
    Gertrude Stein (1874–1946)

    The one duty we owe to history is to rewrite it.
    Oscar Wilde (1854–1900)