History
Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by Sociedad Cervecera de Trujillo S.A., which also produced La Norteña. The first beer produced by the company was Libertad named after the La Libertad Region where Trujillo is located.
As a regional beer patterned after Pilsen Callao from Callao, it copied its stylized logo and its malta (dark beer) companion, although the latter was called Malta Trujillo. Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.
Read more about this topic: Pilsen Trujillo
Famous quotes containing the word history:
“The history of all hitherto existing society is the history of class struggles.”
—Karl Marx (1818–1883)
“When the history of guilt is written, parents who refuse their children money will be right up there in the Top Ten.”
—Erma Brombeck (20th century)
“The history of the world is none other than the progress of the consciousness of freedom.”
—Georg Wilhelm Friedrich Hegel (1770–1831)