Description of Firm
Pilgrim's employs about 38,500 people with sales of $7.5 billion in 2011, and has operations in 12 states, Mexico and Puerto Rico. They have the capacity to process about 36 million birds per week resulting in almost 9.5 billion pounds of live chicken annually.
Pilgrim's Pride products are distributed primarily through foodservice and retail outlets.
Pilgrim's traces its origins to a feed store opened in 1946 in Pittsburg, Texas by Lonnie "Bo" Pilgrim and his older brother, Aubrey. The brothers were known to give away free chicks with the bags of feed they sold, thereby expanding their business. Bo Pilgrim, wearing traditional Pilgrim dress, with a pet chicken named "Henrietta" under his arm, was featured in Pilgrim's Pride advertisements. Today, Pilgrim's Pride is vertically integrated, meaning the company has its own divisions for every process from "egg to table."
Pilgrim's Pride is a supplier of Kentucky Fried Chicken and was named its "supplier of the year" in 1997. Other customers include Wal-Mart, Publix and Wendy's. Pierce Chicken (formerly of ConAgra Foods and Hester Industries) is a division of Pilgrim's Pride. Pierce Chicken is best known for its brand-name Wing Dings, Wing Zings, and various other prepared food products.
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